Marketing

FREE DOWNLOAD: Virtual Event Guide for Healthcare Professionals

We see the long-lasting potential of virtual HCP education
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Communication Strategy Insights from Our Consumer Behavior Report

Although we know there’s really no such thing as a generic “global consumer,” our industry report that surveyed 8,000 consumers in 13 countries provides valuable insights into who and what influences consumers when it comes to health and nutrition — and how that can impact your food business marketing strategy. The new report is extensive and offers valuable insights. To help food and beverage businesses with their marketing strategies, we’ve identified four of the major takeaways. The survey revealed that consumers:
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Marketing

2021 Trends in Nutrition Marketing You Should Know

The world was turned upside down in 2020, and many aspects of people’s lives changed, including what they ate, how they ate it, and where they turned for nutrition advice. We all saw the evidence in Facebook memes about Little Debbie Snack Cakes and TikTok users making four-star meals in hotel room coffee machines. Things changed—fast. Those seismic shifts have carried over into the new year and will color nutrition marketing trends for 2021 in a range of ways. Marketing directors in the food industry should aim to take advantage of these top five nutrition marketing trends this year to keep pace with the changes.
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