Eat Well Global Blog

The term “ultra-processed foods” (UPFs) has become a central topic in the global nutrition dialogue. The conversation around UPFs continues to grow in volume and complexity amongst consumers, media and public health experts. As conversations evolve, it's clear that not all UPFs serve the same purpose or carry the same implications, and there is a range of perspectives among experts on their role in the food system.

In 2023, articles about Ozempic as the latest celebrity weight-loss miracle flooded our feeds. At first, we didn’t think much of it. Another health craze, another fleeting trend. But then came the science. Studies showed significant weight loss, reduced risk of heart attacks and diabetes, and even potential benefits for kidney disease and addiction treatment. That’s when we at Eat Well Global started paying attention. Then we started to see insights from GLP-1 medication users and healthcare professionals, from our our own research and others, all pointing to a fundamental shift in eating behaviors, lifestyle choices, and, inevitably, the food and beverage industry itself.

With strategy being one of Eat Well Global’s core capabilities, we work with key players across the food system to “chart the course” and ensure success in their corporate and commercial plans. But what does strategy actually mean? Is it relevant to all players in food and nutrition? How can one develop and deliver on strategy, and what comes next?