Helping Better Food Win

We cannot build a resilient food and health ecosystem that nourishes and provides for all unless better food wins in the market. 

The good news? The market is signaling that it’s ready for change: 

• Better foods are gaining traction with projections valuing the market at $150 billion by 2035. (FMI, IMR) 

• Consumers are making the shift with 78% prioritizing health and nutrition in food choices (Eat Well Global Consumer Segmentation Report ) 

• Regulators are raising the bar with increasing pressure on companies to prioritize innovation and healthier offerings. (EU) 

• Trust is on the line with consumer confidence in food and beverage companies is declining globally (Eat Well Global Consumer Segmentation Report, The Grocer [UK]). 

So, the momentum is there, but many brands and organizations just aren’t keeping up. They struggle to stay relevant, build demand, grow sales, and protect their reputation. 

Businesses face a tough reality: consumers demand more, regulators expect more, and competition is evolving fast.  They need (and want!) to make their better food offerings perform in the market, but they don’t always have the internal alignment, clear insights and strategy, and resonance with buyers and influencers that they need to win. 

Many brands often want to lead, not follow, but they struggle to activate in ways that are credible and commercially smart. That’s where we come in.

 We help our clients bridge the divide between good intent and market performance.  

We partner with clients to turn ambition into measurable business and impact outcomes. With our signature approach, organizations achieve real outcomes:  

• clearer internal alignment 
• stronger product-market fit 
• trust-building narratives that resonate with buyers, influencers, and regulators  

We’ve worked with global food leaders, fast-growing disruptors, and mission-led organizations - helping each unlock demand for better food. 

Our Signature Approach 

Our integrated model combines global food systems and consumer demand expertise - making us a trusted partner that sees the full picture and delivers across insight, strategy, portfolio design, and expert engagement. This isn’t theory. It’s a system for real-world wins. 

Generic consultancies can miss the nutrition nuance. Marketing agencies often stop at comms. And internal teams are rarely set up to deliver across audiences. We integrate all three, so you don’t have to choose between strategy, credibility, and execution. 

Our team brings decades of experience in nutrition, product and portfolio optimization, regulatory science, stakeholder engagement, and marketing strategy. We turn strategic ambition into credible action and help better food win in the market today for a resilient food system tomorrow. 

Whether you need to refine your offer, reframe your story, or rally key stakeholders, we can help you define the smartest path forward. Start with a conversation - and let’s help better food win.