Eat Well Global Blog

2025 promises to be another exciting year for the food and beverage industries. Changing consumer priorities, policy shifts and technological advances offer significant opportunities to all players in the food system. Now more than ever, a solid, forward-thinking food and nutrition communications strategy will be key to your business’ success. Keep reading to learn about four of the key food market trends that Eat Well Global will watching closely this coming year.

The long-awaitedfinal rule for the“healthy” nutrient content claim from the U.S. Food and Drug Administration (FDA) has finally arrived, marking a significant shift in how food companies can market their products.This update is more than just a regulatory change – it represents a thoughtful approach to promoting healthier food choices by establishing clearer standards for what can be labeled as "healthy."Let’s dig into what these changes mean for the food industry.

Access to Nutrition Initiative (ATNi) is a global foundation, is dedicated to driving partnerships and innovations for market transformation so that all people have access to nutritious and sustainable food. By analyzing and translating data into actionable insights, the organization works to shape healthier food systems by working closely with companies, investors, policy makers and consumer groups.

When considering virtual versus in-person events, it's important to weigh the unique benefits and drawbacks of each format in the context of your organization's goals and target audience.

GLP-1 receptor agonists (GLP-1s) are transforming how millions of consumers manage weight and metabolic health, though their overarching impact on the food and beverage industry remains unknown. Whether you’re a marketer, innovator, or brand strategist, understanding the landscape is crucial. For the food and drink industry, these shifts are shaping product development, marketing strategies, and consumer relationships. Here’s what you need to know:

Research shows that working with credible healthcare professionals is key in the food, health, and nutrition space. But, what do you need to know before engaging with healthcare professionals? At Eat Well Global, we know that the answer lies in research and insights. Listening to healthcare professionals (HCPs) will get you closer to the truth about what your consumers want and need. In my past consumer insights positions, I rarely saw healthcare professionals’ insights featured in, or even paired with, consumer insights. Companies mostly rely on in-store data, traditional media, digital marketing, and social media influencers. I now realize that brands are missing a huge opportunity when it comes to really understanding their customers. If you want your consumers to receive factual, science-based information about your products, engaging with healthcare professionals is a fantastic approach. But without knowledge about the information that healthcare professionals are already sharing with your patients, there may be a leak in your consumer messaging - and your budget. We recommend the following approach when you first set out to engage with healthcare professionals: