---
title: Eat Well Global Blog (3)
description: Explore Eat Well Global's Blog for information on how to grow your nutrition business, benefit from a strategic PR and comms agency partnership, learn the latest insights in the nutrition industry, and more! (3)
---
[](https://eatwellglobal.com/)
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# Eat Well Global Blog
[Engagement](https://blog.eatwellglobal.com/tag/engagement) [Hot topics](https://blog.eatwellglobal.com/tag/hot-topics) [Insights](https://blog.eatwellglobal.com/tag/insights) [Strategy](https://blog.eatwellglobal.com/tag/strategy) [Sustainable nutrition](https://blog.eatwellglobal.com/tag/sustainable-nutrition)
[](https://blog.eatwellglobal.com/why-a-nutrition-communication-strategy-matters)
#### Hot Topics
### [Why a Nutrition Communication Strategy Matters](https://blog.eatwellglobal.com/why-a-nutrition-communication-strategy-matters)
on February 12, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Consumers today have an unprecedented interest in health and nutrition.
[Read](https://blog.eatwellglobal.com/why-a-nutrition-communication-strategy-matters)
[](https://blog.eatwellglobal.com/food-industry-trends-for-2025-opportunities-and-impacts-across-the-food-system)
#### Engagement
### [Food Industry Trends for 2025: Opportunities and Impacts Across the Food System](https://blog.eatwellglobal.com/food-industry-trends-for-2025-opportunities-and-impacts-across-the-food-system)
on January 15, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
2025 promises to be another exciting year for the food and beverage industries. Changing consumer priorities, policy shifts and technological advances offer significant opportunities to all players in the food system. Now more than ever, a solid, forward-thinking food and nutrition communications strategy will be key to your business’ success. Keep reading to learn about four of the key food market trends that Eat Well Global will watching closely this coming year.
[Read](https://blog.eatwellglobal.com/food-industry-trends-for-2025-opportunities-and-impacts-across-the-food-system)
[](https://blog.eatwellglobal.com/navigating-the-fdas-updated-healthy-claim-what-it-means-for-the-food-industry)
#### Strategy
### [Navigating the FDA’s Updated Healthy Claim: What it Means for the Food Industry](https://blog.eatwellglobal.com/navigating-the-fdas-updated-healthy-claim-what-it-means-for-the-food-industry)
on December 20, 2024 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
The long-awaitedfinal rule for the“healthy” nutrient content claim from the U.S. Food and Drug Administration (FDA) has finally arrived, marking a significant shift in how food companies can market their products.This update is more than just a regulatory change – it represents a thoughtful approach to promoting healthier food choices by establishing clearer standards for what can be labeled as "healthy."Let’s dig into what these changes mean for the food industry.
[Read](https://blog.eatwellglobal.com/navigating-the-fdas-updated-healthy-claim-what-it-means-for-the-food-industry)
[](https://blog.eatwellglobal.com/what-a-good-atni-score-means-for-your-business)
#### Sustainable Nutrition
### [What a Good ATNi Score Can Mean for Your Business](https://blog.eatwellglobal.com/what-a-good-atni-score-means-for-your-business)
on November 6, 2024 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Access to Nutrition Initiative (ATNi) is a global foundation, is dedicated to driving partnerships and innovations for market transformation so that all people have access to nutritious and sustainable food. By analyzing and translating data into actionable insights, the organization works to shape healthier food systems by working closely with companies, investors, policy makers and consumer groups.
[Read](https://blog.eatwellglobal.com/what-a-good-atni-score-means-for-your-business)
[.png)](https://blog.eatwellglobal.com/6-reasons-why-sustainable-nutrition-is-smart-business)
#### Hot Topics
### [6 Reasons why Sustainable Nutrition is Smart Business](https://blog.eatwellglobal.com/6-reasons-why-sustainable-nutrition-is-smart-business)
on October 24, 2024 | By [Erin Kappelhof, MS, MPH, RD, CEO](https://blog.eatwellglobal.com/author/erin-kappelhof-ms-p)
Sustainable solution: a phrase met with equal parts enthusiasm and confusion.
[Read](https://blog.eatwellglobal.com/6-reasons-why-sustainable-nutrition-is-smart-business)
[](https://blog.eatwellglobal.com/virtual-vs-in-person-events-what-is-right-for-your-brand)
#### Engagement
### [Virtual vs In-Person Events: What is Right for Your Brand?](https://blog.eatwellglobal.com/virtual-vs-in-person-events-what-is-right-for-your-brand)
on September 20, 2024 | By [Stacey Beardsley](https://blog.eatwellglobal.com/author/stacey-beardsley)
When considering virtual versus in-person events, it's important to weigh the unique benefits and drawbacks of each format in the context of your organization's goals and target audience.
[Read](https://blog.eatwellglobal.com/virtual-vs-in-person-events-what-is-right-for-your-brand)
[](https://blog.eatwellglobal.com/healthcare-providers-as-ambassadors-for-sustainable-nutrition)
#### Hot Topics
### [Bridging the Gap: Healthcare Providers as Ambassadors for Sustainable Nutrition](https://blog.eatwellglobal.com/healthcare-providers-as-ambassadors-for-sustainable-nutrition)
on August 21, 2024 | By [Jenna Mills, MS, RD](https://blog.eatwellglobal.com/author/jenna-mills)
As the world grows increasingly aware of the intersection between health and environmental impact, the conversation around sustainable nutrition is becoming more prominent. Consumers are not just seeking foods that support their personal well-being, but also those that align with broader ecological values. This shift in perspective is highlighted by recent changes in how public health authorities talk about nutrition and sustainability, and by consumer insights showing the convergence of these two priorities. Yet, the most trusted voices, such as healthcare providers, still have an opportunity to upskill in certain areas. Here’s a snapshot of the current landscape and why focusing on healthcare professionals (HCPs) in your sustainability communication is crucial.
[Read](https://blog.eatwellglobal.com/healthcare-providers-as-ambassadors-for-sustainable-nutrition)
[](https://blog.eatwellglobal.com/glp-1-agonist-101-for-the-food-and-health-industries)
#### Strategy
### [GLP-1 Agonist 101: Opportunities for the Food and Health Industries](https://blog.eatwellglobal.com/glp-1-agonist-101-for-the-food-and-health-industries)
on June 3, 2024 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
GLP-1 receptor agonists (GLP-1s) are transforming how millions of consumers manage weight and metabolic health, though their overarching impact on the food and beverage industry remains unknown. Whether you’re a marketer, innovator, or brand strategist, understanding the landscape is crucial. For the food and drink industry, these shifts are shaping product development, marketing strategies, and consumer relationships. Here’s what you need to know:
[Read](https://blog.eatwellglobal.com/glp-1-agonist-101-for-the-food-and-health-industries)
[](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
#### Engagement
### [A Healthcare Professional Marketing Journey: From Insights to Engagement](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
on April 30, 2024 | By [Geoffrey Russo, MA](https://blog.eatwellglobal.com/author/geoffrey-russo-ma)
Research shows that working with credible healthcare professionals is key in the food, health, and nutrition space. But, what do you need to know before engaging with healthcare professionals? At Eat Well Global, we know that the answer lies in research and insights. Listening to healthcare professionals (HCPs) will get you closer to the truth about what your consumers want and need. In my past consumer insights positions, I rarely saw healthcare professionals’ insights featured in, or even paired with, consumer insights. Companies mostly rely on in-store data, traditional media, digital marketing, and social media influencers. I now realize that brands are missing a huge opportunity when it comes to really understanding their customers. If you want your consumers to receive factual, science-based information about your products, engaging with healthcare professionals is a fantastic approach. But without knowledge about the information that healthcare professionals are already sharing with your patients, there may be a leak in your consumer messaging - and your budget. We recommend the following approach when you first set out to engage with healthcare professionals:
[Read](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
[](https://blog.eatwellglobal.com/attention-food-industry-the-perfect-storm-has-arrived)
#### Strategy
### [Attention Food Industry: The Perfect Storm Has Arrived](https://blog.eatwellglobal.com/attention-food-industry-the-perfect-storm-has-arrived)
on February 7, 2024 | By [Erin Kappelhof, MS, MPH, RD, CEO](https://blog.eatwellglobal.com/author/erin-kappelhof-ms-p)
Over two decadesworkingwithin the food and beverage industry to drive nutrition forward, I have seen a lot.Trends have come and gone, policies have shifted back and forth, and front-of-pack labeling systems have endlessly evolved. But never have so many interconnectedheadwinds and tailwinds all pointed toward the same conclusion:a healthy and sustainable portfolio isn’t just a nicety – it’s an absolute necessity.
[Read](https://blog.eatwellglobal.com/attention-food-industry-the-perfect-storm-has-arrived)
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