Communication Strategy Insights from Our Consumer Behavior Report

Although we know there’s really no such thing as a generic “global consumer,” our new industry report that surveyed 8,000 consumers in 13 countries provides valuable insights into who and what influences consumers when it comes to health and nutrition — and how that can impact your food business marketing strategy. The new report is extensive and offers valuable insights. To help food and beverage businesses with their marketing strategies, we’ve identified four of the major takeaways. The survey revealed that consumers:

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