Nutrition

Strategy, Solutions & Success: How to Chart the Course in the Food Space

on May 11, 2022 | By Sue Cloran, MBA, RD(SA)
With strategy being one of Eat Well Global’s core capabilities, we work with key players across the food system to “chart the course” and ensure success in their corporate and commercial plans. But what does strategy actually mean? Is it relevant to all players in food and nutrition? How can one develop and deliver on strategy, and what comes next?
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Communication Strategy Insights from Our Consumer Behavior Report

on March 24, 2021 | By Sue Cloran, MBA, RD(SA)
Although we know there’s really no such thing as a generic “global consumer,” our industry report that surveyed 8,000 consumers in 13 countries provides valuable insights into who and what influences consumers when it comes to health and nutrition — and how that can impact your food business marketing strategy. The new report is extensive and offers valuable insights. To help food and beverage businesses with their marketing strategies, we’ve identified four of the major takeaways. The survey revealed that consumers:
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