---
title: Eat Well Global Blog | Geoffrey Russo, MA
description: Prior to joining Eat Well Global, Geoffrey held market research and insights positions agency side and client side in the UK, Australia and the Netherlands, working with multinational CPG companies. He loves turning data into action and making a difference to the people he works with and for. Today, Geoffrey leads Eat Well Global’s Insights & Impact function and supports EWG and its clients making insight-led business decisions.
---
[](https://eatwellglobal.com/)
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# Eat Well Global Blog
[Engagement](https://blog.eatwellglobal.com/tag/engagement) [Hot topics](https://blog.eatwellglobal.com/tag/hot-topics) [Insights](https://blog.eatwellglobal.com/tag/insights) [Strategy](https://blog.eatwellglobal.com/tag/strategy)
[](https://blog.eatwellglobal.com/glp-1s-a-true-disruption-or-just-another-fad)
#### Hot Topics
### [GLP-1s: A True Disruption or Just Another Fad?](https://blog.eatwellglobal.com/glp-1s-a-true-disruption-or-just-another-fad)
on April 1, 2025 | By [Geoffrey Russo, MA](https://blog.eatwellglobal.com/author/geoffrey-russo-ma)
In 2023, articles about Ozempic as the latest celebrity weight-loss miracle flooded our feeds. At first, we didn’t think much of it. Another health craze, another fleeting trend. But then came the science. Studies showed significant weight loss, reduced risk of heart attacks and diabetes, and even potential benefits for kidney disease and addiction treatment. That’s when we at Eat Well Global started paying attention. Then we started to see insights from GLP-1 medication users and healthcare professionals, from our our own research and others, all pointing to a fundamental shift in eating behaviors, lifestyle choices, and, inevitably, the food and beverage industry itself.
[Read](https://blog.eatwellglobal.com/glp-1s-a-true-disruption-or-just-another-fad)
[](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
#### Engagement
### [A Healthcare Professional Marketing Journey: From Insights to Engagement](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
on April 30, 2024 | By [Geoffrey Russo, MA](https://blog.eatwellglobal.com/author/geoffrey-russo-ma)
Research shows that working with credible healthcare professionals is key in the food, health, and nutrition space. But, what do you need to know before engaging with healthcare professionals? At Eat Well Global, we know that the answer lies in research and insights. Listening to healthcare professionals (HCPs) will get you closer to the truth about what your consumers want and need. In my past consumer insights positions, I rarely saw healthcare professionals’ insights featured in, or even paired with, consumer insights. Companies mostly rely on in-store data, traditional media, digital marketing, and social media influencers. I now realize that brands are missing a huge opportunity when it comes to really understanding their customers. If you want your consumers to receive factual, science-based information about your products, engaging with healthcare professionals is a fantastic approach. But without knowledge about the information that healthcare professionals are already sharing with your patients, there may be a leak in your consumer messaging - and your budget. We recommend the following approach when you first set out to engage with healthcare professionals:
[Read](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
[](https://blog.eatwellglobal.com/our-latest-healthcare-professional-research)
#### Engagement
### [Our Latest Healthcare Professional Research & How It’s Relevant for Forward-Thinking Brands](https://blog.eatwellglobal.com/our-latest-healthcare-professional-research)
on October 24, 2022 | By [Geoffrey Russo, MA](https://blog.eatwellglobal.com/author/geoffrey-russo-ma)
Our Insights & Impact Director, Geoffrey Russo, MA, talks about our latest healthcare professional research that equipped him with confidence in our work with global change agents in health and nutrition - and beyond.
[Read](https://blog.eatwellglobal.com/our-latest-healthcare-professional-research)
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