---
title: Eat Well Global Blog | Engagement
description: Engagement | Explore Eat Well Global's Blog for information on how to grow your nutrition business, benefit from a strategic PR and comms agency partnership, learn the latest insights in the nutrition industry, and more!
---
[](https://eatwellglobal.com/)
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# Eat Well Global Blog
[Engagement](https://blog.eatwellglobal.com/tag/engagement) [Hot topics](https://blog.eatwellglobal.com/tag/hot-topics) [Insights](https://blog.eatwellglobal.com/tag/insights) [Strategy](https://blog.eatwellglobal.com/tag/strategy)
[](https://blog.eatwellglobal.com/a-new-phase-of-better-for-you-food)
#### Engagement
### [A New Phase of Better-for-You Food](https://blog.eatwellglobal.com/a-new-phase-of-better-for-you-food)
on May 27, 2026 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Better-for-you food has come a long way.
[Read](https://blog.eatwellglobal.com/a-new-phase-of-better-for-you-food)
[](https://blog.eatwellglobal.com/the-2026-better-food-trends-shaping-what-we-eat)
#### Engagement
### [The 2026 Better Food Trends Shaping What We Eat](https://blog.eatwellglobal.com/the-2026-better-food-trends-shaping-what-we-eat)
on December 10, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
As a better food leader, you’re likely feeling the same tension that we’re hearing across the food and beverage industry right now: the market demands on food often appear to be diametrically opposed.
[Read](https://blog.eatwellglobal.com/the-2026-better-food-trends-shaping-what-we-eat)
[](https://blog.eatwellglobal.com/rethinking-nutrition-communication-strategies-for-todays-consumer)
#### Engagement
### [Rethinking Nutrition Communication Strategies for Today’s Consumer](https://blog.eatwellglobal.com/rethinking-nutrition-communication-strategies-for-todays-consumer)
on November 19, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
For years, brands and organizations have poured time and resources into traditional media campaigns and influencer partnerships to shape consumer perceptions around food and nutrition. These channels offer one powerful advantage: reach. But our latest Consumer Segmentation research revealed something that we’ve been sensing, but haven’t been able to measure yet: a growing disconnect that calls for a new, more strategic approach to communication.
[Read](https://blog.eatwellglobal.com/rethinking-nutrition-communication-strategies-for-todays-consumer)
[](https://blog.eatwellglobal.com/what-it-means-to-create-positive-impact-in-business)
#### Engagement
### [What It Means to Create Positive Impact in Business: A Q&A with Our Insights & Impact Director](https://blog.eatwellglobal.com/what-it-means-to-create-positive-impact-in-business)
on August 6, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Earlier this year, we released our 2024 Impact Report. Each release marks our ongoing commitment to helping better food win. Over the years, we’ve doubled down on our belief that impact must be at the core of everything we and our clients do. Not just because stakeholders are demanding return on investment, but because it's the only way to ensure long-term relevance. Yet, embedding impact into business strategies for ourselves and our clients is no easy task. The methods to define and measure impact aren’t always straightforward, and they can be costly or complex to implement.
[Read](https://blog.eatwellglobal.com/what-it-means-to-create-positive-impact-in-business)
[](https://blog.eatwellglobal.com/the-three-es-of-trust-evidence-expertise-and-education-in-food-nutrition)
#### Engagement
### [The Three E’s of Trust: Evidence, Expertise, and Education in Food & Nutrition](https://blog.eatwellglobal.com/the-three-es-of-trust-evidence-expertise-and-education-in-food-nutrition)
on July 22, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
[Read](https://blog.eatwellglobal.com/the-three-es-of-trust-evidence-expertise-and-education-in-food-nutrition)
[](https://blog.eatwellglobal.com/understanding-the-health-conscious-consumer)
#### Engagement
### [Understanding the Health-Conscious Consumer](https://blog.eatwellglobal.com/understanding-the-health-conscious-consumer)
on June 26, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
One thing is clear in today’s food and nutrition landscape: consumers are thinking more about health, and they’re making decisions accordingly. Over the last four years, the number of Americans who prioritize health and nutrition when choosing food has jumped up, with 78% now saying that healthy eating is a top priority.
[Read](https://blog.eatwellglobal.com/understanding-the-health-conscious-consumer)
[.jpg)](https://blog.eatwellglobal.com/from-uncertainty-to-trust-helping-consumers-make-informed-nutrition-decisions-in-2025)
#### Hot Topics
### [From Uncertainty to Trust: Helping Consumers Make Informed Nutrition Decisions in 2025](https://blog.eatwellglobal.com/from-uncertainty-to-trust-helping-consumers-make-informed-nutrition-decisions-in-2025)
on June 17, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Consumers are inundated with information about what to eat, how to live, and which foods are "good" or "bad" for their health. Ironically, while access to nutrition information is at an all-time high, so is confusion. As consumers strive to make better-for-you choices, they’re also grappling with conflicting advice, unqualified sources, and a deepening trust gap.
[Read](https://blog.eatwellglobal.com/from-uncertainty-to-trust-helping-consumers-make-informed-nutrition-decisions-in-2025)
[](https://blog.eatwellglobal.com/the-impact-of-nutrition-research-on-consumer-behavior-and-brand-trust)
#### Engagement
### [The Impact of Nutrition Research on Consumer Behavior and Brand Trust](https://blog.eatwellglobal.com/the-impact-of-nutrition-research-on-consumer-behavior-and-brand-trust)
on May 29, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Not too long ago, avocados were a prime example of confusion in the nutrition world. They were considered exotic and high in fat, and were not always embraced by mainstream American consumers. But that all changed when nutrition research brought the health benefits of avocados to the forefront, such as heart health support and contributions to nutrient-rich eating patterns. With this science in hand, a cross-channel communications push grounded in consumer-friendly messaging elevated the avocado from misunderstood fruit to must-have “superfood” in the eyes of consumers.
[Read](https://blog.eatwellglobal.com/the-impact-of-nutrition-research-on-consumer-behavior-and-brand-trust)
[](https://blog.eatwellglobal.com/navigating-the-complexities-of-the-ultra-processed-food-conversation)
#### Hot Topics
### [Navigating the Complexities of the Ultra-Processed Food Conversation](https://blog.eatwellglobal.com/navigating-the-complexities-of-the-ultra-processed-food-conversation)
on April 15, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
The term “ultra-processed foods” (UPFs) has become a central topic in the global nutrition dialogue. The conversation around UPFs continues to grow in volume and complexity amongst consumers, media and public health experts. As conversations evolve, it's clear that not all UPFs serve the same purpose or carry the same implications, and there is a range of perspectives among experts on their role in the food system.
[Read](https://blog.eatwellglobal.com/navigating-the-complexities-of-the-ultra-processed-food-conversation)
[](https://blog.eatwellglobal.com/why-a-nutrition-communication-strategy-matters)
#### Hot Topics
### [Why a Nutrition Communication Strategy Matters](https://blog.eatwellglobal.com/why-a-nutrition-communication-strategy-matters)
on February 12, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Consumers today have an unprecedented interest in health and nutrition.
[Read](https://blog.eatwellglobal.com/why-a-nutrition-communication-strategy-matters)
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