---
title: Eat Well Global Blog | Insights
description: Insights | Explore Eat Well Global's Blog for information on how to grow your nutrition business, benefit from a strategic PR and comms agency partnership, learn the latest insights in the nutrition industry, and more!
---
[](https://eatwellglobal.com/)
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# Eat Well Global Blog
[Engagement](https://blog.eatwellglobal.com/tag/engagement) [Hot topics](https://blog.eatwellglobal.com/tag/hot-topics) [Insights](https://blog.eatwellglobal.com/tag/insights) [Portfolio](https://blog.eatwellglobal.com/tag/portfolio) [Strategy](https://blog.eatwellglobal.com/tag/strategy)
[](https://blog.eatwellglobal.com/why-expert-engagement-must-evolve-for-the-ai-era)
#### Strategy
### [From Education to Ecosystems: Why Expert Engagement Must Evolve for the AI Era](https://blog.eatwellglobal.com/why-expert-engagement-must-evolve-for-the-ai-era)
on March 10, 2026 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
For years, expert engagement in food and nutrition followed a familiar formula. Webinars. Conference symposia. Continuing education. White papers. These approaches built credibility and strengthened professional relationships. They still matter.
[Read](https://blog.eatwellglobal.com/why-expert-engagement-must-evolve-for-the-ai-era)
[](https://blog.eatwellglobal.com/the-2026-better-food-trends-shaping-what-we-eat)
#### Engagement
### [The 2026 Better Food Trends Shaping What We Eat](https://blog.eatwellglobal.com/the-2026-better-food-trends-shaping-what-we-eat)
on December 10, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
As a better food leader, you’re likely feeling the same tension that we’re hearing across the food and beverage industry right now: the market demands on food often appear to be diametrically opposed.
[Read](https://blog.eatwellglobal.com/the-2026-better-food-trends-shaping-what-we-eat)
[](https://blog.eatwellglobal.com/understanding-the-health-conscious-consumer)
#### Engagement
### [Understanding the Health-Conscious Consumer](https://blog.eatwellglobal.com/understanding-the-health-conscious-consumer)
on June 26, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
One thing is clear in today’s food and nutrition landscape: consumers are thinking more about health, and they’re making decisions accordingly. Over the last four years, the number of Americans who prioritize health and nutrition when choosing food has jumped up, with 78% now saying that healthy eating is a top priority.
[Read](https://blog.eatwellglobal.com/understanding-the-health-conscious-consumer)
[.jpg)](https://blog.eatwellglobal.com/from-uncertainty-to-trust-helping-consumers-make-informed-nutrition-decisions-in-2025)
#### Hot Topics
### [From Uncertainty to Trust: Helping Consumers Make Informed Nutrition Decisions in 2025](https://blog.eatwellglobal.com/from-uncertainty-to-trust-helping-consumers-make-informed-nutrition-decisions-in-2025)
on June 17, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
Consumers are inundated with information about what to eat, how to live, and which foods are "good" or "bad" for their health. Ironically, while access to nutrition information is at an all-time high, so is confusion. As consumers strive to make better-for-you choices, they’re also grappling with conflicting advice, unqualified sources, and a deepening trust gap.
[Read](https://blog.eatwellglobal.com/from-uncertainty-to-trust-helping-consumers-make-informed-nutrition-decisions-in-2025)
[](https://blog.eatwellglobal.com/food-industry-trends-for-2025-opportunities-and-impacts-across-the-food-system)
#### Engagement
### [Food Industry Trends for 2025: Opportunities and Impacts Across the Food System](https://blog.eatwellglobal.com/food-industry-trends-for-2025-opportunities-and-impacts-across-the-food-system)
on January 15, 2025 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
2025 promises to be another exciting year for the food and beverage industries. Changing consumer priorities, policy shifts and technological advances offer significant opportunities to all players in the food system. Now more than ever, a solid, forward-thinking food and nutrition communications strategy will be key to your business’ success. Keep reading to learn about four of the key food market trends that Eat Well Global will watching closely this coming year.
[Read](https://blog.eatwellglobal.com/food-industry-trends-for-2025-opportunities-and-impacts-across-the-food-system)
[](https://blog.eatwellglobal.com/glp-1-agonist-101-for-the-food-and-health-industries)
#### Strategy
### [GLP-1 Agonist 101: Opportunities for the Food and Health Industries](https://blog.eatwellglobal.com/glp-1-agonist-101-for-the-food-and-health-industries)
on June 3, 2024 | By [Eat Well Global](https://blog.eatwellglobal.com/author/eat-well-global)
GLP-1 receptor agonists (GLP-1s) are transforming how millions of consumers manage weight and metabolic health, though their overarching impact on the food and beverage industry remains unknown. Whether you’re a marketer, innovator, or brand strategist, understanding the landscape is crucial. For the food and drink industry, these shifts are shaping product development, marketing strategies, and consumer relationships. Here’s what you need to know:
[Read](https://blog.eatwellglobal.com/glp-1-agonist-101-for-the-food-and-health-industries)
[](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
#### Engagement
### [A Healthcare Professional Marketing Journey: From Insights to Engagement](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
on April 30, 2024 | By [Geoffrey Russo, MA](https://blog.eatwellglobal.com/author/geoffrey-russo-ma)
Research shows that working with credible healthcare professionals is key in the food, health, and nutrition space. But, what do you need to know before engaging with healthcare professionals? At Eat Well Global, we know that the answer lies in research and insights. Listening to healthcare professionals (HCPs) will get you closer to the truth about what your consumers want and need. In my past consumer insights positions, I rarely saw healthcare professionals’ insights featured in, or even paired with, consumer insights. Companies mostly rely on in-store data, traditional media, digital marketing, and social media influencers. I now realize that brands are missing a huge opportunity when it comes to really understanding their customers. If you want your consumers to receive factual, science-based information about your products, engaging with healthcare professionals is a fantastic approach. But without knowledge about the information that healthcare professionals are already sharing with your patients, there may be a leak in your consumer messaging - and your budget. We recommend the following approach when you first set out to engage with healthcare professionals:
[Read](https://blog.eatwellglobal.com/healthcare-professional-marketing-journey-insights-engagement)
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