Eat Well Global Blog

2025 promises to be another exciting year for the food and beverage industries. Changing consumer priorities, policy shifts and technological advances offer significant opportunities to all players in the food system. Now more than ever, a solid, forward-thinking food and nutrition communications strategy will be key to your business’ success. Keep reading to learn about four of the key food market trends that Eat Well Global will watching closely this coming year.

The long-awaitedfinal rule for the“healthy” nutrient content claim from the U.S. Food and Drug Administration (FDA) has finally arrived, marking a significant shift in how food companies can market their products.This update is more than just a regulatory change – it represents a thoughtful approach to promoting healthier food choices by establishing clearer standards for what can be labeled as "healthy."Let’s dig into what these changes mean for the food industry.

Access to Nutrition Initiative (ATNi) is a global foundation, is dedicated to driving partnerships and innovations for market transformation so that all people have access to nutritious and sustainable food. By analyzing and translating data into actionable insights, the organization works to shape healthier food systems by working closely with companies, investors, policy makers and consumer groups.