Not too long ago, avocados were a prime example of confusion in the nutrition world. They were considered exotic and high in fat, and were not always embraced by mainstream American consumers. But that all changed when nutrition research brought the health benefits of avocados to the forefront, such as heart health support and contributions to nutrient-rich eating patterns. With this science in hand, a cross-channel communications push grounded in consumer-friendly messaging elevated the avocado from misunderstood fruit to must-have “superfood” in the eyes of consumers. 

This transformation didn’t happen by accident. It happened because of science. 

Why Use Nutrition Science to Shift Consumer Awareness? 

Today’s food and health landscape is noisy. Media outlets promote articles with contradictory headlines and empty buzzwords, like clean, natural, or superfoods, viral “wellness” fads lack credibility, and nutrition influencers don’t always have the credentials or evidence to back their claims. At the same time, consumer trust in the food industry is shrinking. People are increasingly unsure of who, and what, to believe. 

To change behavior and build loyalty, food producers need more than hype or a trend that captures momentary attention. They need evidence, trust, and a foundation in science. 

That’s why many forward-thinking organizations support and seek out nutrition research - to ensure that their products are represented with accuracy, integrity, and transparency. When done well, research doesn’t set out to support claims, but it informs innovation, enhances understanding, and builds genuine trust with both consumers and healthcare professionals.

However, there can be bias nutrition science research, like in all research. Bias can creep into research design, stem from unbalanced funding of research on certain foods or nutrients over others, or even result from lack of publication opportunities. To combat this, we need more nutrition research, including more government-funded research and a push to publish all findings, regardless of outcomes.

By leaning into credible, evidence-based information representing the body of research, food producers can confidently communicate the benefits of their offerings, contribute to broader conversations about health and nutrition, and reinforce their role as responsible leaders in the food and health industries. 

At Eat Well Global, being science-based isn’t a feature... it’s fundamental. From guiding in-house studies to translating data into actionable insights, we help food producers navigate, leverage, and communicate nutrition research to drive long-term impact. Reach out to learn more here. 

How High-Quality Nutrition Research Builds Genuine Brand Trust 

A strategic, communication-oriented nutrition research program can help transform how an organization is seen, and trusted, in the marketplace. It can: 

Advance Public Health Goals 

Nutrition-forward food producers play a powerful role in supporting global health. Use research-based insights to design products and messaging that promote better well-being across populations. 

Establish Credibility and Trust 

Consumers and healthcare professionals trust brands that back their claims with credible scientific evidence. By prioritizing research, you build a foundation of integrity that establishes long-lasting trust and credibility, making your brand a reliable source of health information.

Stand Out from the Competition

Nutrition science can be used to create compelling, research-driven narratives that resonate with audiences and differentiate a brand, product or ingredient from a competitor's. From blog posts and articles to campaign taglines and presentations, evidence-based content is more likely to resonate with consumers as credible, accurate and impactful.  

Support Health Claims 

Evidence-based research strengthens the integrity of regulatory-compliant health claims, which builds consumer confidence. By using evidence-based research to back health claims, your products stand out in a crowded market, fostering consumer confidence, driving purchase and reducing regulatory risk.

Engage Healthcare Professionals (HCPs) 

Healthcare professionals, including registered dietitian nutritionists, are trusted messengers, and by equipping them with scientifically-backed information, you empower them to confidently recommend your products. This boosts your brand's visibility and credibility in clinical, community, and digital settings.

Evolve Product Innovation and Development 

Research-driven insights fuel innovation. By integrating evidence-based findings into your product development, you stay ahead of evolving health and wellness trends, ensuring your products meet consumer needs and drive continued growth

Eat Well Global’s Approach to Nutrition Research 

At Eat Well Global, we understand the challenges food producers face in building consumer trust and differentiating their products. Our approach to nutrition research is designed to deliver on both scientific rigor and business relevance. We can help your brand gain credibility and consumer loyalty.

Strategic Science = Business Impact 

Nutrition research is more than an academic exercise, it’s a powerful tool for innovation, trust-building, and growth. Whether launching a new product, validating a health claim, or looking to understand the role a product plays in health, our expert team is ready to support - from hypothesis to headline. 

Ready to build trust, communicate with confidence, and drive lasting impact?
Let's leverage the power of nutrition science to transform your brand.

📩 Reach out to our team at hello@eatwellglobal.com