The Time to Act Is Now

"Health strategy has become business strategy." – An EWG Client

As many food companies near the end of their 2020-2025 commitments for health, well-being, and sustainable nutrition, the time to set a future-focused strategy is now. Even amidst the current global uncertainty posed by tariffs, rising costs and increasing regulatory scrutiny, businesses must prioritize impact, resilience, and sustainable growth to remain competitive in an increasingly challenging landscape.

Mounting pressures from regulators, investors, and consumers make it essential for food companies to critically assess their commitments and progress. The emergence of MAHA and heightened attention to ultra-processed foods (UPFs) signal a shift in expectations, while evolving consumer behaviors demand proactive adaptation.

Strategic planning must be data-driven, stakeholder-informed, future-focused, and adaptable to evolving trends. A tested methodology is critical to ensure companies move forward with confidence.

What’s Driving the Need for a Re-alignment of Strategy?

1. Consumer Trends
From the post-pandemic wellness boom to changing dietary behaviors driven by GLP-1 medications, consumers are redefining what “healthy” and “sustainable” mean. Traditional approaches and static product portfolios will not resonate with today’s shoppers, who demand both better nutrition and environmental responsibility, along with low prices and high-quality taste (IFIC, 2024).

2. Regulatory Shifts

Regulators are sharpening their focus on nutrition and health. Companies must take a proactive approach to ensure their portfolios meet emerging expectations and avoid reactionary compliance measures that disrupt long-term business growth.

Investors are scrutinizing companies’ health and sustainability commitments, and seeking transparent, measurable goals that simultaneously deliver bottom-line impact (Morgan Stanley, 2024). Businesses must show tangible progress, not just ambition, in order to secure long-term investment and trust.

In a saturated market, companies that lead with clear, well-communicated commitments to nutrition, health, and sustainability gain consumer trust and long-term loyalty. Brands that fail to define and execute a differentiated strategy risk falling behind more future-ready competitors.

A Tested and Trusted Approach to Global Nutrition, Health and Well-being Strategy Development

At Eat Well Global, we’ve developed a refined, results-driven methodology that enables companies to navigate complex food, health, and sustainability challenges with confidence. Our approach is built on:

1. An Insights-Driven Foundation – Every strategy starts with deep industry, market, and consumer insights to guide informed decision-making. This could include inputs such as landscape reviews, product portfolio analyses or stakeholder interviews.
   
   
2. The Draft → Ideate → Refine → Finalize Loop Framework- There’s no one-size-fits-all solution. Our framework adapts to each company’s unique challenges and goals. Activities such as stakeholder interviews, strategy message house development and refinement, or design thinking stakeholder workshops, ensures alignment cross internal teams, external partners, and global experts. From this circular framework, an insights-informed, impact-driven strategy unique to the business' opportunities and challenges will emerge.
   
   
3. An Audience-Specific Communications Plan - Strategy execution depends on strong stakeholder adoption. A defined communication plan polished for the unique audience(s) that need to be onboarded to the refreshed strategy is key to evangelize stakeholders. Clear KPIs ensure commitments translate into tangible progress and lasting impact.

The Road Ahead & Why Eat Well Global is Your Trusted Partner

Companies that hesitate will find themselves playing catch-up. Those that act now with a proactive, strategic approach will shape the future of nutrition, health, and sustainability.

At Eat Well Global, our tested and trusted methodology has helped industry leaders navigate the complexities of food, health, and sustainability, setting them up for long-term success.

Ready to craft a future-ready strategy? Let’s talk.