Staying ahead of consumer preferences is key for both brands and healthcare professionals. We joined Mintel’s recent 2024 Consumer Food and Drink Trends webinar (see the full report here) to share with you the four emerging trends of 2024: ultra-processed foods, healthy aging, climate change, and technology. Keep reading to discover what consumers are thinking about going into 2024, how we think these trends will be relevant for our clients, and our suggested ways to incorporate them into your 2024 strategy.
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