GLP-1 receptor agonists (GLP-1s) are transforming how millions of consumers manage weight and metabolic health, though their overarching impact on the food and beverage industry remains unknown. Whether you’re a marketer, innovator, or brand strategist, understanding the landscape is crucial. For the food and drink industry, these shifts are shaping product development, marketing strategies, and consumer relationships. Here’s what you need to know:
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