nutrition

Why a Nutrition Communication Strategy Matters

When it comes to communicating about nutrition, strategy matters more than ever before. With so many ways to obtain information, consumers are overloaded with often contradictory data about health and nutrition. Because consumers today can access media in so many places — on their computers, smartphones and even smart watches — getting through to your audience can seem impossible for a food marketer. Competing with funny memes, viral YouTube videos and word-of-mouth advice can be difficult; however, it’s not impossible. With global consumer health and nutrition information like the insights found in Eat Well Global’s new report, The Consumer Voice: Global Insights on Food, Nutrition, Trust and Influence, you can use consumer behavior and perception to inform your communication strategy. This global report is filled with current insights to help your organization adopt a nutrition communication strategy that:
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Communication Strategy Insights from Our Consumer Behavior Report

Although we know there’s really no such thing as a generic “global consumer,” our new industry report that surveyed 8,000 consumers in 13 countries provides valuable insights into who and what influences consumers when it comes to health and nutrition — and how that can impact your food business marketing strategy. The new report is extensive and offers valuable insights. To help food and beverage businesses with their marketing strategies, we’ve identified four of the major takeaways. The survey revealed that consumers:
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marketing

How Health Professionals Can Be Your Secret Weapon

Marketing professionals in the food industry have a full arsenal of tools to effectively market their products, but perhaps the best weapon is one of the most underutilized. Health professional marketing includes the marketing of nutrition and health information to credentialed individuals who can advocate for the strengths of your organization. Incorporating this kind of marketing strategy for your food business widens your reach. These credentialed individuals may work in a variety of fields and settings, including academia, health clinics, government, retail, media, and more. You can include them at any point during the product development and consumer journey to disseminate and amplify health messages. Here are just five reasons health professionals could be your secret weapon if you’re a marketing professional in the food industry. 
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marketing

2021 Trends in Nutrition Marketing You Should Know

The world was turned upside down in 2020, and many aspects of people’s lives changed, including what they ate, how they ate it, and where they turned for nutrition advice. We all saw the evidence in Facebook memes about Little Debbie Snack Cakes and TikTok users making four-star meals in hotel room coffee machines. Things changed—fast. Those seismic shifts have carried over into the new year and will color nutrition marketing trends for 2021 in a range of ways. Marketing directors in the food industry should aim to take advantage of these top five nutrition marketing trends this year to keep pace with the changes. 
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