Marketing

Our Latest Healthcare Professional Research & How It’s Relevant for Forward-Thinking Brands

on October 24, 2022 | By Geoffrey Russo, MA
Our Insights & Impact Director, Geoffrey Russo, MA, talks about our latest healthcare professional research that equipped him with confidence in our work with global change agents in health and nutrition - and beyond.
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Marketing

INFOGRAPHIC: Top 10 Insights from Our Consumer Voice Report

on June 30, 2021 | By Erin Kappelhof, MS, MPH, RD, CEO
The Consumer Voice: Global Insights on Food, Nutrition, Trust and Influence In an effort to better understand consumers worldwide, Eat Well Global embarked on a research journey to answer questions like “what sources do consumers find the most credible?” and “what does sustainable eating mean to them?” We surveyed 8,000 consumers across 13 countries to glean insights around food, nutrition, trust and influence. In our inaugural report, The Consumer Voice, we explore who consumers trust the most, nutrition trends, and what consumers care about most.
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Marketing

FREE DOWNLOAD: Virtual Event Guide for Healthcare Professionals

on June 30, 2021 | By Jenna Mills, MS, RD
We see the long-lasting potential of virtual HCP education
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Nutrition

Why a Nutrition Communication Strategy Matters

on April 7, 2021 | By Julie Meyer, Founder + Advisor
When it comes to communicating about nutrition, strategy matters more than ever before. With so many ways to obtain information, consumers are overloaded with often contradictory data about health and nutrition. Because consumers today can access media in so many places — on their computers, smartphones and even smart watches — getting through to your audience can seem impossible for a food marketer. Competing with funny memes, viral YouTube videos and word-of-mouth advice can be difficult; however, it’s not impossible. With global consumer health and nutrition information like the insights found in Eat Well Global’s report, The Consumer Voice: Global Insights on Food, Nutrition, Trust and Influence, you can use consumer behavior and perception to inform your communication strategy. This global report is filled with current insights to help your organization adopt a nutrition communication strategy that:
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Marketing

2021 Trends in Nutrition Marketing You Should Know

on February 17, 2021 | By Julie Meyer, Founder + Advisor
The world was turned upside down in 2020, and many aspects of people’s lives changed, including what they ate, how they ate it, and where they turned for nutrition advice. We all saw the evidence in Facebook memes about Little Debbie Snack Cakes and TikTok users making four-star meals in hotel room coffee machines. Things changed—fast. Those seismic shifts have carried over into the new year and will color nutrition marketing trends for 2021 in a range of ways. Marketing directors in the food industry should aim to take advantage of these top five nutrition marketing trends this year to keep pace with the changes.
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