Nutrition

Why a Nutrition Communication Strategy Matters

When it comes to communicating about nutrition, strategy matters more than ever before. With so many ways to obtain information, consumers are overloaded with often contradictory data about health and nutrition. Because consumers today can access media in so many places — on their computers, smartphones and even smart watches — getting through to your audience can seem impossible for a food marketer. Competing with funny memes, viral YouTube videos and word-of-mouth advice can be difficult; however, it’s not impossible. With global consumer health and nutrition information like the insights found in Eat Well Global’s new report, The Consumer Voice: Global Insights on Food, Nutrition, Trust and Influence, you can use consumer behavior and perception to inform your communication strategy. This global report is filled with current insights to help your organization adopt a nutrition communication strategy that:
Read

Marketing

How Health Professionals Can Be Your Secret Weapon

Marketing professionals in the food industry are well-equipped with an arsenal of tools to effectively market their products to their desired audiences. However, an unexpected partner and valued thought leader that marketing professionals may not have considered is the healthcare professional. Health professional marketing includes the marketing of nutrition and health information to credentialed individuals who can advocate for the strengths of your organization or topic of interest. Incorporating this kind of marketing strategy for your food business can widen your reach and boost credibility. These credentialed individuals may work in a variety of fields and settings, including academia, health clinics, government, retail, media, and more. Healthcare professionals are deeply skilled at distilling complex, scientific information about health and nutrition for translation into digestible recommendations for patients and clients. As a marketing professional, collaboration with healthcare professionals allows for an opportunity to disseminate evidence-based research and health messaging to educate your target audiences. Here are just five reasons how healthcare professionals can advance your strategy and amplify evidence-based information if you’re a marketing professional in the food industry. 
Read

Marketing

2021 Trends in Nutrition Marketing You Should Know

The world was turned upside down in 2020, and many aspects of people’s lives changed, including what they ate, how they ate it, and where they turned for nutrition advice. We all saw the evidence in Facebook memes about Little Debbie Snack Cakes and TikTok users making four-star meals in hotel room coffee machines. Things changed—fast. Those seismic shifts have carried over into the new year and will color nutrition marketing trends for 2021 in a range of ways. Marketing directors in the food industry should aim to take advantage of these top five nutrition marketing trends this year to keep pace with the changes. 
Read

Stay Connected

Get updates on our latest news and events.