What a Good ATNi Score Can Mean for Your Business

Access to Nutrition Initiative (ATNi) is a global foundation, is dedicated to driving partnerships and innovations for market transformation so that all people have access to nutritious and sustainable food. By analyzing and translating data into actionable insights, the organization works to shape healthier food systems by working closely with companies, investors, policy makers and consumer groups.

ATNi's Global Index provides an evaluation of the world's largest food and beverage firms, offering valuable insights to companies, investors, and other stakeholders on their approach to nutrition. This evaluation serves to highlight best practices and areas for improvement, ultimately benefiting healthcare professionals and consumers. 

While ATNi's primary goal is to enhance global health, collaborating with ATNi can also yield numerous benefits for businesses: 

• Enhanced Credibility: A favorable ATNi score can enhance a company's credibility in the context of nutrition and public health initiatives. ATNi's independence and lack of funding from the private sector lend weight to its evaluations in the eyes of healthcare professionals. 

• Market Transformation: ATNi drives market transformation for improved access to nutrition, providing companies with the opportunity to leverage its expertise to stay ahead of the curve in reformulating products for health benefits. 

• Framework Development: ATNi has developed a comprehensive framework to track companies' actions, including a best-practice guide. This can help companies align their commitments with international guidelines and improve their marketing policies, labeling, and affordability of products. 

• Market Positioning: A good ATNi score can be utilized for market positioning, demonstrating a company's commitment to improving the healthiness of its product portfolios and making healthy products more affordable to consumers. 

By engaging transparently with ATNi, companies can strengthen their efforts to promote healthy diets and enhance the affordability of nutritious products for consumers.

A favorable ATNi score can be used by companies to enhance their credibility within the food and nutrition sector, strengthen their market positioning, and showcase their dedication to advancing the healthiness of their products. 

Key Recommendations from ATNi’s latest Global Index include: 

• Use government-endorsed nutrient profiling models (NPM) and WHO guidelines to assess product portfolios. 

• Establish measurable targets to increase sales of healthier products, linked to executive compensation. 

• Limit marketing to children by aligning with WHO guidelines, avoiding marketing to those under 18 unless products meet ‘healthier’ criteria. 

• Develop strategies to improve affordability of healthier products, especially for lower-income consumers. 

• Report annual progress on sales of healthier products. 

• Publish compliance rates with responsible marketing policies, including third-party audit results. 

• Highlight nutrition as a key issue in discussions with financial analysts. 

Need Help? 

Eat Well Global's team of registered dietitians and nutritionists have extensive experience supporting key players in the global food industry to achieve their sustainable nutrition goals. We specialize in crafting tailored goal frameworks that both align with your portfolio and the recommendations of benchmarking entities like ATNi. Additionally, we support clients in implementing and amplifying their commitments and initiatives more broadly among key stakeholder audiences to ultimately boost reputation. Whether you are looking to develop and market healthier food products, navigate complex food regulations, or communicate the nutritional benefits of your products effectively, our specialized strategic agency can provide you with the insights, strategy, and stakeholder engagement needed to succeed in the ever-evolving food and nutrition landscape.