Four Key Takeaways from the Expo West Floor: It’s Good to be Back!

It had been three years since Expo West, the largest trade show in the natural, organic, and healthy products industry, opened its doors to attendees in sunny Anaheim, California. I was there in 2019, along with 85,000 of my closest friends. Relationships were being created, deals were being made, and samples were being enjoyed by all in attendance. We had no idea what was on the horizon. So, when the decision was made for me to attend the first Expo West in three years, a mixture of emotions filled me. “What was it going to be like?” “Do I remember how to talk to people face to face?” “Will it feel normal?”

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