What is Better Food?

The phrase “better food” doesn’t have a fixed definition. And the truth is, it shouldn’t. Because better food means something different to everyone. Even to the same person, it can mean different things in different moments. 

That’s because we don’t eat for just one reason. Yes, food fuels our bodies, but it also fuels connection, celebration, comfort, and culture. 

When we talk about better food, we often think about products that are nutritious and sustainable. But the reality is far more layered. Better food can be nutritious, delicious, safe, affordable, accessible, high quality, sustainably produced, convenient, culturally meaningful, transparent, and even profitable. 

Better Food Through Different Lenses 

When we asked people to define better food in their own words, the diversity of perspectives was striking: 
 

 
These insights remind us that better food isn’t one-size-fits-all. Instead, it’s about creating a resilient, diverse food system that can deliver across multiple dimensions for people, businesses, and the planet. 

Our View on Better Food 

At Eat Well Global, we believe better food means filling people’s plates and cups with nutrient-rich foods and beverages that support health, well-being and a resilient food system. From farm to factory to fork, a resilient food system nourishes the well-being of people and the planet now and for future generations. To achieve that, better food needs diverse, inclusive, accessible, sustainable and responsible food systems – and businesses bold enough to commit to building them.  

Of course, no single product can meet every criterion of “better food” all at once. But when food brands collectively prioritize these attributes, we strengthen the foundation for long-term food system resilience. 

So how do we get there? 

The path towards a resilient food system rooted in better food is paved with: 

• Evidence-based nutrition science as the backbone of business strategy 
• Innovation that responds to consumer demand while staying anchored in credible science 
• Clear, transparent communication between food brands and consumers 
• Equitable retail and pricing strategies that make better food the easy, convenient choice 

Better Food as a Business Imperative 

“Better food” may sound aspirational. But we see it as a business imperative. Brands that fail to embrace its many meanings risk being left behind. 

If your better food offers aren’t getting the traction they should, let’s talk! We know what it takes to shape demand, win trust and grow with credibility.